Media Strategy Associate at Salt XC | Atlanta, GA

Media Strategy Associate

Atlanta, GA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 6 months ago

Job Summary

In this role at Craft & Commerce, you will support multiple campaigns across fast-moving media projects, coordinating with the Media Ops team to meet partner requirements. You will manage timelines, reporting, and communications, and help with RFPs and budget tracking. Required qualifications include 1-2 years in media planning or buying and familiarity with measurement approaches; preferred candidates have experience with consumer brands and AI productivity tools.

Job Description

Responsibilities

Assists with multiple concurrent projects and campaigns, ranging from smaller tactical assignments to activating complex, integrated campaigns.
Coordinates, activates and communicates relevant project information to the Media Ops team to ensure that the outcome addresses the partner’s business requirements.
Supports projects by managing timelines, sharing campaign reporting, and working collaboratively to meet partner deliverables.
Assists in proofing and compiling materials for internal and partner meetings.
Updates and manages internal and partner facing communications to share progress and challenges in a timely and succinct way.
Facilitates workflows, deadlines, and deliverables among C&C team and vendors.
Maintain budget tracking documentation for multiple campaigns or initiatives
Support media finance processes by pulling actuals for prior month or quarter and consolidating planned totals for future months
Assist in RFP process by drafting and sending RFPs, reviewing responses and summarizing plans for clients
Manages projects with grace and humility, ensuring all stays on point, on budget, and on time.

Requirements

1 1-2 years of experience in media planning or strategy, performance marketing, or media buying.
Proven experience working on a complex or enterprise client
Prior experience in part of the retail media ecosystem, Walmart (WMC & Scintilla), Sam’s Club (MAP), Target (Roundel), Albertsons, Programmatic (TTD, StackAdapt), Social (Meta, TikTok), Google or Amazon.
Additional retailers, traditional media experience, and eComm understanding are a plus.
Understanding of media planning fundamentals.
Prior experience with third party planning tools (GWI, Nielsen, Comscore, Resonate) a plus.
Familiarity with media measurement approaches such as Marketing Mix Modeling, Multi-Touch Attribution, brand lift studies, or incrementality testing.
Proven track record sending RFPs to media vendors to develop holistic media plans, based on an overarching client strategy.
Experience working with both self service and managed service media campaigns.
Strong data literacy — able to interpret performance trends, work with analytics partners, and translate data into clear strategic insights.

Preferred

Past experience in consumer brands is a plus, especially with emerging brands.
Experience leveraging AI tools (ChatGPT, Claude, Gemini, Perplexity) to enhance productivity and data insight clarity.
An advanced degree is a plus.