Media Specialist (Paid & Organic)

Responsibilities

• Campaign Setup & Execution
• Build and launch paid media campaigns in advertising platforms using approved campaign plans and assets, including audiences, targeting, budgets, bidding, and placements.
• Set up, schedule, and manage organic social content in publishing platforms in alignment with the marketing content calendar.
• Implement campaign tracking, including UTMs, pixels, conversion events, and naming conventions, so performance is measured accurately.
• Review platform builds before launch for accuracy, links, tracking, and brand standards.
• Resolve placement errors or missed postings flagged by the team.
• Optimization & Testing
• Monitor performance and pacing against KPIs (e.g., conversion rate, cost per acquisition, and return on ad spend), and adjust bids, budgets, audiences, creative, and placements to meet goals.
• Plan, run, and document A/B tests, and apply learnings to future campaigns.
• Identify underperformance and scaling opportunities early, and share recommended next steps with the marketing team.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or relevant experience.
• Experience managing paid media and/or organic social campaigns, ideally 2-5 years.
• Hands-on experience managing campaigns in Google Ads and Meta Ads Manager; experience with display or programmatic platforms is a plus.
• Working knowledge of Google Analytics 4 (GA4) and campaign tracking, including tag management, UTMs, and conversion tracking.
• Strong analytical skills and proficiency in Excel or Google Sheets, with the ability to make decisions from data. Experience with data visualization or reporting tools is a plus.
• Excellent written and verbal communication skills for sharing results and recommendations in clear, actionable terms.
• Strong attention to detail, organization, and commitment to continuous improvement across multiple concurrent campaigns.

Preferred

• Experience with display or programmatic platforms is a plus.
• Experience with data visualization or reporting tools is a plus.