- Lead in the setup, trafficking, and monitoring of programmatic campaigns across multiple DSPs (DV360, The Trade Desk, Amazon DSP, etc.). - Collaborate with internal teams to gather creative assets, troubleshoot campaign issues, and ensure timely and accurate campaign launches. - Support campaign and creative QA processes, helping to build best practices for reporting and budget pacing. - Work directly with platform representatives on tactical strategy, innovation opportunities, and creative best practices. - Provide continuous assessment of digital media tactics, identifying opportunities for improvement and optimization. - Develop and refine creative strategies and briefs designed to drive engagement and action across the full funnel. - Optimize budget allocation across platforms and tactics to ensure the most efficient performance possible. - Make thoughtful recommendations to key stakeholders to improve overall campaign performance and inform future planning. - Oversee campaign and platform budgets, including weekly and monthly pacing, forecasts, and reconciliations. - Partner with internal finance and analytics teams to ensure accurate spend reporting and budget accountability across platforms.