Media Reporting & Insights Analyst

Responsibilities

• Media Performance Analysis: Analyze cross-channel and campaign-level performance data to identify trends, measure effectiveness, and recommend opportunities to improve marketing outcomes.
• Data Extraction & Preparation: Query databases using SQL, clean and organize datasets, and develop data tables that support accurate reporting, dashboard development, and automation.
• Dashboard Development: Design, build, and maintain Tableau dashboards that translate complex media data into accessible, actionable insights for marketing stakeholders.
• Reporting & Insights: Develop recurring performance reports and present findings that connect campaign results to marketing objectives and investment decisions.
• Cross-Functional Collaboration: Partner with global media agency teams, regional marketing stakeholders, and data engineers to support reporting needs, address data discrepancies, and improve data accuracy.
• AI & Process Improvement: Apply AI-powered tools and automation techniques to streamline data analysis, improve reporting workflows, and accelerate insight generation.

Requirements

• 5+ years of professional experience in digital media analytics, marketing analytics, media planning, or marketing business intelligence.
• Hands-on experience using SQL and Excel to query, manipulate, and analyze data for reporting and business insights.
• Experience extracting, cleaning, transforming, and preparing datasets from multiple data sources for analysis or reporting.
• Experience designing, developing, and maintaining interactive dashboards or data visualizations using Tableau.
• Experience analyzing digital advertising performance data across one or more channels, such as paid search, paid social, programmatic advertising, or content syndication.

Preferred

• Experience using cloud data platforms such as Snowflake, Google BigQuery, or Amazon Redshift, including building or maintaining data tables for reporting.
• Experience with digital advertising measurement, tracking and reporting platforms such as Google Campaign Manager 360 (CM360), IAS, or Adobe Experience Cloud.
• Experience supporting media analytics or reporting for a global marketing organization, media agency, or multi-region advertising program.
• Experience using Python, GitHub, or other scripting and version control tools to support data preparation, workflow automation, or reporting processes.
• Experience leveraging generative AI tools to accelerate data analysis, automate reporting workflows, improve SQL development, or generate marketing performance insights.

Benefits

• U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks.
• Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
• U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:
• - 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
• - 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
• - Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
• - Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
• - 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
• - Additional paid time away may be requested to deal with critical or emergency issues for family members
• - Optional 10 paid days per full calendar year to volunteer