Responsibilities

• Lead earned media strategy and execution across a portfolio of technology clients, flexing between accounts and priorities as needs emerge
• Quickly get up to speed on new clients, industries, products, and competitive landscapes to identify the stories that will resonate with media
• Develop creative, differentiated pitch angles that connect client stories to broader business, technology, and cultural conversations
• Personally pitch reporters, editors, and other influential voices, bringing persistence, strong judgment, and a willingness to keep pushing when the first approach doesn’t land
• Drive consistent, high-quality media coverage and results across business, technology, and relevant industry trade outlets
• Advise account teams and clients on media strategy, newsworthiness, timing, announcement approaches, and the current media landscape
• Spot proactive, reactive, and rapid-response opportunities and move quickly to turn them into meaningful client moments
• Counsel and prepare executives for interviews, translating complex subject matter into clear, compelling narratives
• Draft and sharpen pitches, press releases, bylines, media plans, briefing materials, and other media-facing content
• Partner with senior media trainers on executive preparation and build toward leading media trainings independently over time

Requirements

• 7–9+ years of preferred experience in public relations, communications, or media relations, with significant hands-on hands-on experience securing earned media coverage
• Preferred prior agency experience, particularly supporting technology brands across areas such as AI, enterprise software, cybersecurity, infrastructure, start-up, hardware, SaaS, or other complex B2B categories
• A proven record of consistently landing meaningful coverage in business, technology, and industry trade and top-tier media
• Excellent media instincts and editorial judgment, with a strong understanding of what makes a story relevant, timely, differentiated, and worth a reporter’s attention
• The ability to win over reporters you may not already know; an existing media network is valuable, but curiosity, creativity, and the ability to build new relationships are essential
• A genuine love of media relations and the persistence to navigate rejection, change direction, and keep pursuing the story until you land interest
• The ability to quickly learn complex businesses and technical subject matter without needing to become the deepest subject-matter expert on every account
• Strong client counsel and executive presence, with confidence advising teams and senior stakeholders in real time
• Exceptional writing, editing, storytelling, and verbal communication skills
• The ability to move fluidly among multiple accounts and workstreams, prioritize effectively, and operate with a high degree of autonomy

Benefits

• Annual salary range of $125,000–$164,000 DOE
• 401k with match
• Generous employer contributions toward insurance premiums
• Paid mental health benefits
• Paid sabbatical after every 6 years of continuous employment
• Paid short-term disability and extensive parental leave benefits
• Archetype Academy, mentorship, and other programs to support career development
• A transparent, collaborative, and inclusive working culture
• We’re now a Certified B Corporation in North America. As a B Corp, we’re part of a global community of businesses that meet high standards of social and environmental impact. We are committed to setting a standard for other agencies by fostering a diverse, equitable, and inclusive workplace. This starts with our employees and carries into our culture and our work. We know that different ideas, backgrounds, and perspectives mean we do the best work and in turn inclusion helps our employees go out in the world to make a difference.