Media Relations Specialist

Responsibilities

• Develop targeted media lists and identify relevant reporters, publications, and media opportunities for clients.
• Conceptualize and develop compelling pitches tailored to specific reporters, audiences, and timely news cycles.
• Write and edit press releases, contributed articles, pitches, and other media-facing materials.
• Support multiple media opportunities from start to finish, including coordinating interviews, facilitating follow-up, and tracking resulting coverage.
• Conduct media, industry, and competitive research to identify emerging trends, timely topics, and opportunities to insert clients into relevant conversations.
• Build and maintain relationships with reporters and other relevant media contacts.
• Monitor the media landscape and identify creative opportunities to strengthen clients’ visibility and thought leadership.
• Collaborate with account teams to support media relations efforts across a variety of clients and industries.
• Balance multiple client priorities, deadlines, and media opportunities in a fast-paced agency environment.

Requirements

• Experience: 1+ year of full-time experience in public relations with strong research skills and an ability to understand new industries, trends in the media and audiences.
• Media Knowledge: Hands-on experience with media relations, including pitching, coordinating interviews, managing follow-up, and securing coverage.
• Craft: Superb writing, editing, and proofreading skills with strong attention to detail.
• Soft Skills: Ability to communicate effectively and collaborate in both remote and in-person team environments.
• Tools: Familiarity with Muck Rack or similar media database and monitoring tools is a plus, but not required.

Benefits

• 💰Bonus Potential: This role will be eligible for a bonus based on company performance.
• 🌱 Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
• 🌴 Flexible PTO and Hybrid Work: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
• 🩺 Health Coverage: Comprehensive medical, dental, and vision plans. Mental health resources, pet insurance, and more.
• 📈Retirement Savings : Employer-matched 401(k) and access to financial planning services.
• 🛡️ Additional Protection: Life insurance, disability coverage, and other benefits that provide added financial security.
• 🧠 Employee Assistance Program (EAP): Free, confidential support for you and your household, including counseling, mental health resources, and help navigating life’s everyday challenges.
• 👶 Family Support: Paid leave for new parents and caregivers, plus policies for fertility treatment, pregnancy loss, adoption challenges, and more.
• 🎯 Performance & Coaching: Regular performance reviews, clear goal-setting, and ongoing coaching to help you understand expectations, grow your skills, and make progress in your career.
• 🎉 Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.