Media Relations Specialist

Maryville, TN (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Drive public relations campaigns for assigned clients at an agency, coordinating writing, media outreach, and events to build coverage and momentum.

  • Own developing and executing PR tactics for clients.
  • Must-have: 4+ years of professional writing experience with proven media pitching.
  • Standout: Proven ability to earn local, regional, and national media coverage.

Job Description

Responsibilities

  • Develop, plan and execute public relations tactics for assigned clients
  • Must be able to write clearly and consistently produce materials with accurate spelling and grammar; Excellent verbal communication skills; Strong knowledge in AP Style
  • Participate in assigned client meetings; create agendas and meeting minutes
  • Collaborate and brainstorm with other members of the agency team
  • Works well under pressure and in a fast-paced environment
  • Maintain agency time sheets, records and generate reports as assigned
  • Coordinate, arrange and participate in client events, meetings and other activities as needed
  • Stay up to date on emerging industry trends
  • Proficient in PC, MS Word, MS Excel, PowerPoint, WordPress, content management systems

Requirements

  • 4+ years of related professional writing experience (not including college coursework)
  • Agency experience is a plus
  • Bachelor’s degree in public relations, marketing or a related field
  • Experience in the following industries is a plus: B2B, franchise, construction, environmental/eco-conscious organizations, animal welfare, plant-based products
  • Demonstrated experience and success pitching client stories and press releases via telephone and email to all levels of media; earning local, regional and national mainstream, business, and trade media coverage for agency clients
  • Creating, directing and executing agency and client media relations and crisis management plans
  • Writing and pitching press releases and bylined stories to targeted media outlets
  • Developing goals and strategies for media penetration, and building media contacts and relationships
  • Working with clients to train and develop subject matter experts for media interactions and relationships
  • Leading the agency in finding and developing relationships with key influencers in each client industry
  • Excellent time-management and multitasking ability
  • Proficient in PC, MS Word, MS Excel, PowerPoint, WordPress, content management systems

Preferred

  • Experience in the following industries is a plus: B2B, franchise, construction, environmental/eco-conscious organizations, animal welfare, plant-based products
  • Agency experience is a plus

Benefits

  • Medical, Dental, Vision Insurance Coverage Program
  • 401K Investment Program (with Company Match!)
  • 14 Paid Holidays
  • Paid Time Off
  • Free Snacks in the Office
  • Bi-Monthly Office Massages
  • Early Outs and Bonus Incentives
  • An environment to grow your level of knowledge and experience
Ripley PR logo

Ripley PR

Ripley PR is an award-winning, global public relations agency. We have been named one of America’s Best PR Agencies in Forbes and Newsweek as a Top 10 Franchise PR Agency by Entrepreneur Magazine.We provide services across a spectrum of industries, including skilled trades (home service - HVAC, plumbing, electrical; construction; engineering), B2B technology, manufacturing, franchising, and B2B professional services. Combining industry-specific expertise with creativity, precision and thorough, strategic planning, we work to build momentum and deliver measurable results for your brand.Our roots lie in business management, and we use that history of attending daily sales meetings and developing budgets and P&L statements as a grounded foundation for our outreach.Our agency is intentional, yet unrestrained; traditional, yet unconventional; dependable, yet unexpected. We’re not typical.

Founded in 2013
Maryville, Tennessee, USA
18 employees (9 in marketing)

Traffic Signals

Monthly Visitors
1.3K
Traffic Source Mix
Search
45.6%
Direct
34%
Referral
5.6%
Social
13.5%
Paid
1.3%

Headcount Trend

Current headcount: ~18

Marketing Team

Marketing Team Size
9 (50% of company)

Recent News