Responsibilities

• Earned Media Strategy & Always-On Awareness
• Develops and leads an always-on earned media strategy designed to keep Jack in the Box consistently visible, relevant, and top of mind.
• Builds an annual earned communications calendar that extends beyond major marketing campaigns to create a continuous drumbeat of culturally relevant stories and moments.
• Identifies opportunities across the brand, menu, marketing calendar, consumer trends, cultural conversations, and company news that can generate breakthrough earned attention.
• Creates proactive storylines and news hooks rather than relying solely on traditional product announcements and press releases.
• Maintains a deep understanding of media trends, consumer behavior, cultural conversations, and emerging platforms to identify new opportunities for Jack in the Box to show up in unexpected ways.
• Breakthrough Activations & Cultural Moments
• Conceives and executes earned-first ideas, stunts, activations, partnerships, events, and cultural moments designed to break through and generate conversation.
• Develops PR strategies that amplify major brand and menu initiatives while creating additional earned moments between campaign launches.
• Challenges agency and internal partners to develop ideas that are inherently talkable, shareable, and newsworthy.

Requirements

• Education - Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, Business Administration, or related field required.
• 8+ years of progressively responsible public relations, communications, earned media, or integrated marketing experience. Significant experience developing earned-first ideas and breakthrough consumer PR programs, ideally within restaurant, food and beverage, retail, entertainment, consumer products, or other highly culturally relevant brands. Demonstrated experience generating meaningful earned media through proactive storytelling, activations, partnerships, and cultural moments. Experience with both consumer brand PR and corporate communications strongly preferred. Agency management experience required. Experience working within a multi-unit and/or franchise organization highly desired.
• Fosters a culture of continuous improvement, innovation, and learning.
• Maintains a results-oriented mindset with a focus on executional excellence and business impact.
• Demonstrated ability to lead through ambiguity and drive organizational alignment.
• Champions cross-functional collaboration and teamwork.
• Develops talent and creates an environment of inclusion, engagement, and growth.
• Builds trust through transparency, consistency, and strong decision-making and high standards of integrity and accountability.
• Demonstrated ability to turn business priorities into compelling external narratives.
• Creates attention, not just announcements. Constantly looks for unexpected ways to make the brand worth talking about.

Preferred

• Experience with both consumer brand PR and corporate communications strongly preferred.

Benefits

• Jack in the Box Inc. offers a competitive salary and Total Rewards package that includes: medical, dental, vision, Health Spending Account (HSA), Flexible Spending Account (FSA), Life and Disability Plans, 401(k) plan with company match, Legal Plan, Pet Insurance, Tuition Reimbursement, and Employee Assistance Program.