Media Relations Specialist II

Responsibilities

• Monitors media coverage closely – and in real time – and informs appropriate PIO and other stakeholders of potential errors, breaking news, AMA mentions, and stories gaining strength.
• Writes routine press releases which will include supporting other members of the team on their media “beats” as well as owning their own specific beats.
• Identifies opportunities to extend press efforts with “day two” stories and releases tied to news stories and trends that are supported by AMA policy.
• Assists with press release distribution and notification and creates distribution lists targeted for maximum impact.
• Assists with identifying and tracks new and emerging media outlets for pitching, flags stories for potential input and follow up.
• Creates and updates essential lists in Muck Rack or other media databases.
• Supports AMA spokespeople by developing talking points and by attending conferences and press events.
• Fields online media inquiries on a timely basis and directs inquiries to appropriate staff member.
• May provide pitch support to supplement media team efforts.
• Compiles and distributes daily media clips and intelligence reports to key stakeholders.

Requirements

• Bachelor’s degree in communications, journalism, public relations, marketing, political science, or a related field preferred or equivalent work experience and HS/equivalent education required.
• Minimum 3+ years of experience in media relations, communications, public affairs, journalism, or a related field, including internships or relevant professional experience required.
• Strong written and verbal communication skills, with the ability to write clearly, accurately, and concisely for a variety of audiences and platforms.
• Exceptional attention to detail and strong organizational skills, with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience in news, media, public affairs, health care, or policy issues, with the ability to monitor and quickly synthesize breaking developments.
• Experience compiling reports, tracking metrics, and working with spreadsheets, dashboards, or media monitoring tools.
• Ability to analyze media coverage and identify trends, risks, opportunities, and emerging conversations.
• Ability to work collaboratively across teams and maintain effective working relationships with colleagues and stakeholders at all levels.

Preferred

• Bachelor’s degree in communications, journalism, public relations, marketing, political science, or a related field preferred or equivalent work experience and HS/equivalent education required.
• Familiarity with media monitoring, media databases, and analytics platforms such as Cision, Meltwater, Muck Rack, or similar tools preferred.
• Interest in health care, medicine, advocacy, or mission-driven communications preferred.