Media Relations Specialist

Bloomington, IL (Hybrid)

$65K/yr – $89K/yrMid Level4+ years expFull time

Posted 3 days ago

Job Description

Responsibilities

  • Serves as spokesperson for the organization, handling contact with newspaper, magazine, radio, television, trade press and social media.
  • Trains leadership and other company spokespeople to deliver messages through various external communication mediums.
  • Actively monitors reputational threats and potential threats that could damage the reputation of COUNTRY and recommends strategies to manage them (i.e. reputation audits, proactive and reactive media responses, etc.).
  • Responsible for analyzing, recommending, developing and implementing news media strategies for the organization with a focus on our Vision and corporate strategies. Supports corporate project teams as a Public Affairs and Media Relations representative.

Requirements

  • Typically requires 4+ years of relevant experience or a combination of related experience, education and training.
  • Proven experience leading external communications or public relations strategies that build trust, enhance brand reputation, and support organizational objectives.
  • Strong media relations and messaging expertise, with the ability to effectively tailor and deliver messages to the right audiences through the most appropriate channels.
  • Demonstrated ability to partner with executive leaders and cross-functional teams to plan and execute aligned, high-impact communications.
  • Excellent writing, editing, and storytelling skills with a focus on clarity, credibility, and brand consistency.
  • Experience creating producing, and editing content across multiple media formats, including podcasts, social media, traditional media, and other digital channels.
  • Experience in regulated, corporate, or service-driven environments; insurance or financial services experience preferred.

Benefits

  • insurance benefits (medical, dental, vision, disability, and life)
  • 401(k) with company match
COUNTRY Financial logo

COUNTRY Financial

COUNTRY Financial® provides insurance and financial services for over a million households and businesses across 19 states. We have a long history of protecting people. Formed by a group of farmers in 1925, we now have more than 3,000 employees and over 1,700 representatives to help our clients protect what matters most and plan for a secure future. We’re more than an insurance company — COUNTRY Financial clients not only trust us with insuring their homes, cars, farms, businesses, and lives, but also to help them plan for the future with investing, retirement and financial services.

Founded in 1925
Bloomington, Illinois, USA
7.6K employees (281 in marketing)

Salaries

Posted range

$65K/yr – $89K/yr

Taken straight from the job posting.

See all COUNTRY Financial salaries

Marketing Team

Marketing Team Size
232 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
415.5K
Monthly Google Ads Budget
$6.4M
Traffic Source Mix
Search
32.3%
Direct
62.3%
Referral
3.8%
Social
0.4%
Paid
1.1%

Headcount Trend

Current headcount: ~7.6K

Recent News

COUNTRY Financial logo

Media Relations Specialist

COUNTRY Financial · Bloomington, IL · Hybrid