Responsibilities

• Proactively identifies and pitches storylines and experts to media outlets.
• Responds to media inquiries in a timely and accurate manner. Coordinates interviews and on-the-record responses.
• Develops and distributes press releases, media advisories, Q&As, OpEds, news articles and story pitches. Ensures that all PR content is aligned with organizational messaging frameworks.
• Cultivates relationships with editors, reporters, influencers, producers to increase visibility of DeVry University across print, broadcast and digital outlets.
• Prepares media briefing documents and talking points as needed; develops and maintains media lists.
• Assists with developing content for diverse communications channels as needed.
• Assists with media training university leaders and subject matter experts for media engagements and opportunities.
• Posts public relations content on DeVry newsroom.
• Prepares monthly, quarterly, annual and special coverage reports and daily media monitoring. Assists with the implementation of crisis communications plans.
• Monitors emerging issues and supports senior leaders during high-pressure media situations, as needed.

Requirements

• Bachelor’s degree in public relations, Communications, Journalism, or related discipline required.
• Minimum three to five years of direct experience in coordinating communications and media relations efforts and/or working as a journalist or a public relations agency.
• Established press contacts to garner media coverage.
• Proven track record of securing earned media coverage.
• Experience in higher education is preferred.
• Ability to work under deadline pressure and manage competing priorities. Documented experience developing effective media relations plans.
• Deep understanding of media relations tactics.
• Ability to foster strong relationships with journalists, reporters, bloggers, editors, etc.
• Understanding of issues facing higher education and for-profit institutions is preferred.
• Results-oriented and committed to quality through continuous process improvement.

Preferred

• Experience in higher education is preferred.

Benefits

• 401k with up to 6% company match
• Tuition assistance and career development opportunities
• Remote & hybrid opportunities
• Comprehensive health coverage (medical, dental, vision, and mental health)
• Generous paid time off, including parental leave and volunteer time off
• FSA/HSA options, disability & life insurance