Responsibilities

• Develop and manage client programs
• Day-to-day interaction with clients
• Create and execute media relations plans including determining media targets and messaging
• Development of media materials including writing press releases, pitches and other documents
• Build and maintain relationships with targeted reporters and editors
• Research PR opportunities and manage editorial calendars
• Execute partnerships and sponsorships to generate good will, publicity and brand building value
• Planning and execution of special events
• Design and implement social media campaigns
• Create client reports and recaps

Requirements

• 1-3 years of relevant experience working in an agency or journalism setting
• Strong writing skills
• Solid understanding of New England media and a passion for media relations
• Proficient in social/digital media, including social media advertising and platforms
• Ability to build relationships, both with the media and clients
• Ability to take initiative across multiple accounts
• Understanding of measurement programs
• Team-oriented
• Excellent judgment, positive attitude and a desire to contribute
• Bachelor’s degree from an accredited university
• Valid driver’s license