Responsibilities

• Develop written public relations materials, including fact sheets, press releases and pitches.
• Facilitate outgoing pitches and incoming media inquiries via public relations inbox.
• Responsible for the end-to-end product sampling, mailer and media seeding process, from creative concept through execution, ensuring every touchpoint reflects Bath & Body Works’ brand standards and creates memorable experiences for media and creators.
• Develop fresh, newsworthy PR concepts and creative storytelling ideas that elevate product launches and drive earned media opportunities.
• Maintain relationships with external vendors, production partners and agencies to deliver best-in-class mailers, sampling programs and PR experiences.
• Support ongoing media coverage audits, distributing updates to cross-functional partners and/or leaders as necessary.
• Support the execution of press events and experiences; participate as a representative of the PR team.
• Partner closely with Social, Influencer, Marketing, Merchandising and International teams to ensure integrated communications planning and consistent storytelling across channels.
• Develop a deep understanding of the product innovation pipeline, launch calendar and business priorities to proactively identify compelling storytelling opportunities.
• Work hand-in-hand with key partners as situationally appropriate in pursuit of assigned priorities and initiatives.

Requirements

• 2–4 years of PR experience in-house or at an agency; experience in beauty, consumer goods, fashion or retail preferred.
• Excellent written and verbal communication skills.
• Strong creative instincts with a passion for consumer products, storytelling and earned media.
• Experience developing product mailers, gifting programs, media events, or brand activations preferred.
• Exceptional project management skills running multiple launches and handling competing priorities simultaneously.
• Highly organized and very agile, efficient, and diligent, with a bias toward action and proactive ownership.
• Collaborative attitude and a proactive approach to work, with the ability to build strong partnerships across functions.
• Proficient in Microsoft Office (Word, Excel and PowerPoint) with a working knowledge of PR tools (e.g., Meltwater, Cision/PR Newswire, Muck Rack, Critical Mention).
• Interest in new technology and potential future application for communications (e.g., design tools, AI and new vendor capabilities).
• Bachelor's degree or equivalent experience

Preferred

• Experience in beauty, consumer goods, fashion or retail preferred.
• Experience developing product mailers, gifting programs, media events, or brand activations preferred.
• Interest in new technology and potential future application for communications (e.g., design tools, AI and new vendor capabilities).

Benefits

• Robust medical, dental, vision and pharmacy coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
• No-cost mental health and well-being support through our Employee Assistance Program (EAP).
• 401(k) with company match and Associate Stock Purchase Program with discount.
• Opportunity for paid time off, paid parental leave and access to family building benefits.
• Home, auto and pet insurance and a company-provided Care.com subscription.
• Tuition reimbursement and scholarship opportunities for post-secondary education.
• Enjoy complimentary products and a 40% merchandise discount so you can experience and share the brand you love.
• Visit bbwbenefits.com for more details.