Media Relations Senior Specialist

Responsibilities

• Work collaboratively with in-house PR team to drive media strategy and high-impact PR pro-grams that strengthen the visibility and reputation of the Firm, its practices and lawyers and support broader business objectives.
• Serve as a trusted media adviser to partners and senior leaders, providing strategic counsel on media opportunities, messaging and positioning.
• Build and maintain strong relationships with key business, legal and trade media, proactively identifying opportunities and managing and vetting incoming inquiries.
• Develop compelling external communications, including press releases, media pitches, deal and matter announcements, website content, statements and other materials.
• Prepare lawyers for media engagements, researching and synthesizing complex topics, devel-oping talking points and briefing materials, and providing interview coaching.
• Turn the Firm’s thought leadership into media opportunities, repurposing client memos, articles, presentations and other content for pitches, commentary, social media and external publication. Assist with byline placement and tracking.
• Identify and pursue opportunities to showcase lawyers as leading voices in their fields, including media commentary, bylined articles and timely responses to breaking news.
• Support issues and crisis communications, monitoring the news environment for emerging opportunities and reputational risks and helping coordinate timely responses.
• Partner across Communications, Business Development and law firm practice areas to develop creative, integrated campaigns that advance practice and Firm priorities.
• Measure and strengthen the impact of media programs, using media monitoring, CRM data and reporting metrics, while overseeing coordinators and outside writers as appropriate.

Requirements

• Proven track record in delivering proactive, high-level, results-oriented public relations programs.
• Client service oriented; able to build productive working relationships with colleagues.
• Ability to work with and influence multiple constituencies and deal with changing priorities in a fast-paced environment.
• The ability to work and collaborate as a part of a global team is essential.
• Excellent written communication skills; able to convey complex concepts in simple terms.
• Confident, credible and persuasive; able to act as an adviser to senior leadership.
• Excellent organizational skills, with a very high level of attention to detail.
• Ability to problem-solve, handle multiple priorities simultaneously, communicate matters of concern effectively and meet deadlines consistently.
• Ability to handle sensitive matters and maintain confidentiality.
• Ability to work in a demanding professional environment to demonstrate good judgment, handle time-sensitive requests from multiple lawyers, across time zones, and to generate quality work product in a fast-paced environment.

Preferred

• An interest in and understanding of legal industry is preferred.