Responsibilities

• Execute media relations strategy and execution across your accounts — including media list development, pitching, follow-up, and reporting on results.
• Secure national and top-tier placements by building relationships with reporters, editors, producers and pitching stories that break through the noise.
• Write and edit core content, including press releases, media pitches, talking points, bylines and social copy.
• Manage influencer and partner outreach and keep content workflows and timelines aligned across integrated campaigns.
• Partner with our social/digital strategist so social and digital work reinforces PR goals. You won't own social strategy, but you'll bring a strong working knowledge of the channels and manage team members executing social.
• Understand how affiliate fits with PR and coordinate with affiliate specialists so earned media and affiliate efforts reinforce one another.
• Serve as the day-to-day client lead for assigned projects and accounts, building trusted relationships and keeping clients informed and confident.
• Translate high-level strategy into action plans, task assignments, timelines, and deliverables.
• Lead internal and client meetings, including agendas, materials, and clear next steps.
• Support communications planning, media outreach, content development, and results reporting.

Requirements

• Media relations experience is essential. You have hands-on experience building relationships with journalists and securing local, trade, and national earned media.
• Proven national pitching and placement skills. You can point to coverage you have personally secured in national or top-tier outlets.
• Strong client management skills. You are a confident, organized, and reassuring day-to-day client contact.
• Excellent writing and verbal communication. You can move fluidly from a punchy pitch to a polished press release to a clear client update.
• A working understanding of social and affiliate. You won't set social strategy — we have a social/digital strategist for that — but you know the channels well enough to manage people executing social, and you understand how affiliate connects to PR.
• 4+ years of PR or communications experience, preferably in an agency environment or with a CPG brand.
• Based in Vermont for a hybrid schedule.

Preferred

• Experience mentoring or managing junior staff.
• Familiarity with integrated campaigns spanning digital, affiliate, and content.
• Comfort with project management and time-tracking tools.

Benefits

• a benefits package