Responsibilities

• The Media Relations Manager is responsible for developing and executing media relations strategies that enhance the reputation and awareness of UNC Kenan-Flagler Business School, including faculty research and expertise, academic programs and our people (faculty, students, alumni and staff).
• This position identifies and promotes compelling stories related to faculty research and expertise, academic programs, institutional priorities, alumni impact, centers, initiatives and School leadership.
• This position exists to increase earned media visibility and strengthen the School’s reputation through proactive media strategy, story development, journalist engagement and integrated communications planning.
• This position is responsible for independently building strong, productive relationships within the UNC Kenan-Flagler community.

Requirements

• Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Preferred

• Coursework in journalism, communications, public relations or a closely related field
• Professional experience in media relations, strategic communications, public relations, journalism or a related field
• Experience drafting press releases, media pitches, executive messages or related communications materials
• Familiarity with business, management, leadership, economics or research-based storytelling