Media Relations Manager

District of Columbia, USA (Hybrid)

$91K/yr – $106K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the media relations beat for a policy portfolio with frontline press handling, reactive and proactive storytelling, and reporter relationships that drive earned coverage.

  • Press strategy and frontline response with reporter sourcing for staff experts.
  • Reactive statements, proactive releases, media alerts, and op-eds to steer narratives.
  • Audience and outlet expansion through updated media lists and new angles for NWLC stories.

Job Description

Responsibilities

  • Develop a press strategy for issues related to their portfolio. Serve as a frontline responder for incoming press requests and connect reporters with relevant staff experts;
  • Draft and edit reactive press statements, proactive press releases, media alerts, op-eds and blog posts to support media narratives and organizational storytelling;
  • Manage background and prep materials for staffers ahead of interviews, as needed;
  • Actively update and manage all media lists and identify new reporters and producers to add to those lists;
  • Proactively identify new audiences and the outlets they read and identify new angles for NWLC stories;
  • Stay on top of news trends, pop culture moments, and other cultural narratives to tie in NWLC’s issues and garner additional coverage;
  • Work closely with the other press team members, the campaigns team and the content team to support overall communications strategy and amplify earned media placements across all available channels.

Requirements

  • At least two years of professional experience in media relations, press outreach or strategic communications;
  • Excellent writing, organizational and interpersonal skills;
  • Demonstrated ability to think on your feet and work in breaking news environments;
  • Experience working both collaboratively and independently;
  • A strong understanding of both the media landscape and press outreach strategies, along with an interest in emerging news outlets and platforms;
  • Demonstrated ability to be self-directed, work well with competing priorities, and meet deadlines;
  • Bachelor’s degree preferred;
  • Experience working with media management systems such as Meltwater or Cision;
  • Demonstrated commitment to, and passion for, racial and gender justice.

Preferred

  • Experience in pitching experts to broadcast network and cable news shows;
  • The ability to occasionally work non-traditional hours, as needed, to respond to breaking news;
  • Familiarity with congressional/Capitol Hill procedures;

Benefits

  • The Center offers a comprehensive benefits package , and four weeks of annual vacation.
  • NWLC is based in Washington, D.C. and offers telework options as applicable.
National Women's Law Center logo

National Women's Law Center

The National Women's Law Center is a non-profit organization that has been working since 1972 to advance and protect women's legal rights. The Center focuses on major policy areas of importance to women and their families, including economic security, education, employment and health, with special attention give to the concerns of low-income women.

Founded in 1972
Washington, District of Columbia, USA
161 employees (18 in marketing)

Traffic Signals

Monthly Visitors
118.3K
Monthly Google Ads Budget
$115.7K
Traffic Source Mix
Search
40.5%
Direct
49.2%
Referral
7.4%
Social
2.1%
Paid
0.8%

Headcount Trend

Current headcount: ~161

Marketing Team

Marketing Team Size
17 (11% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Grant, 5 years ago

Funding History

  • Jan 2021
    Grant

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