Media Relations Manager (Hybrid)

Responsibilities

• Pitches and News Releases
• Provides strategic communications message development for key AMA programs and initiatives, particularly for assigned beats. Serves as a counsel to AMA leaders and senior-level staff in developing messaging. Meets regularly with senior leaders of BUs and Advocacy to strategize on communicating about assigned beat areas and other AMA priorities.
• Assists Senior Director Media Relations and Social Media in identifying strategic opportunities for the AMA, including editorial board visits, op-eds, and letters to the editor.
• Works closely with Advocacy and other business units to develop media approaches, pitches, press materials aligned with business priorities for major announcements, issues demanding response, and assigned media beats.
• Writes news releases, backgrounders, talking points, quotes statements, and other editorial content as needed to effectively communicate AMA position on timely issues.
• Builds and maintains relationships with BU and AMA leadership to understand business priorities, anticipate breaking news, manage sensitive media inquiries, and ensure AMA leaders, Trustees, BUs receive appropriate counsel about media implications of their actions, words, and work.
• Media Relations
• Leverages relationships with DC reporters to secure media placement for AMA Trustees and other leaders, using the opportunities to advance and promote AMA messages, advocacy and programs.
• Builds robust media opportunities around AMA Trustees and leaders’ travel and speaking appearances, creating a surround sound effect for BU work.
• Serves as a primary liaison between the AMA, its spokespeople, and the media to help communicate AMA policies on timely health/medical issues, and exhibits savvy about when to engage, when to push back, and when to refer reporters away from the AMA.

Requirements

• Bachelor's degree required (P1+/M1+)
• Years of experience: 5+ years in journalism, media relations or related field; medical/health/government media relations experience preferred
• Bachelor’s degree required in in communications, journalism or related discipline

Benefits

• To learn more about the American Medical Association’s benefits offerings, please click here.