Media Relations and Editorial Associate at Lanecraft Lab | USA | $22/hr – $30/hr

Lanecraft Lab

Media Relations and Editorial Associate

USA (Remote)

$22/hr – $30/hrIntern/New Grad2+ years expPart time

Posted 3 months ago

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Job Summary

Lead media outreach and content work for a lean PR team at Lanecraft Lab, shaping earned media for B2B/B2C clients.

Own press material creation and distribution, including press releases and media advisories.
Must-have: 2–4 years in PR/communications with strong writing and editing.
Standout: Proven journalist outreach and coverage wins, plus tools like Cision or Meltwater.

Job Description

Responsibilities

Developing and distributing press releases and media advisories.
Writing pitches customized for reporters, editors, freelance journalists, contributors, and stringers.
Information-seeding with beat reporters at key Tier-1, trade, and regional media outposts, and managing media inquiries.
Drafting email interview responses, award submission packages, executive profiles, and talk summaries for speaking events, industry conferences, breakout sessions, and panels.
Collaborating on editorial content and client communications strategy.
Coordinating webinars and virtual events, as needed.

Requirements

2–4 years of experience in PR, communications, journalism, or content strategy
A Bachelor's degree in Communications, Journalism, PR, Marketing, or related field is required
A strong writer and an instinctive editor who can work fast without losing quality and factual accuracy
Proven experience pitching journalists / podcast hosts and securing coverage
Familiarity with media outreach tools (Qwoted, Prowly, Muck Rack, Cision, or Meltwater)
Comfortable working independently in a lean, fast-moving environment with high standards
Experience across business, sports, health, or lifestyle verticals is a plus
A Master's degree in Communications, Journalism, Marketing, PR, or adjacent field is a plus

Preferred

Master's degree in Communications, Journalism, Marketing, PR, or adjacent field
Experience across business, sports, health, or lifestyle verticals
Agency or journalism background is strongly preferred
Eastern Time zone preference

Benefits

Paid Time Off (Vacation, Sick & Public Holidays)
Work From Home
Family Leave (Maternity, Paternity)

Lanecraft Lab

Lanecraft Lab is a boutique strategic services firm that helps mission-driven teams, corporate professionals and creatives sharpen their messaging, visibility and voice. We specialize in positioning and narrative strategy during periods of transition - from career shifts and organizational pivots to brand evolution and new launches. From foundational messaging to rollout planning, Lanecraft Lab brings alignment, coherence, and measurable impact to the moments that matter. Its founder, Nish Amarnath, has led editorial teams, advised global organizations, steered UK diplomatic initiatives, and reported for outlets like the Wall Street Journal and Reuters. But her real edge comes from rebuilding after a complicated chapter with pregnancy, motherhood, and reclamation.

Founded in 2025

New York, New York, USA

1 employees (1 in marketing)

www.nishamarnath.com/lanecraft-lab