Responsibilities

• Prepare and service news releases and generate media coverage for PETA's campaigns
• Research and identify appropriate local and national media outlets and podcasts for placing coverage of PETA's efforts
• Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns
• Represent the organization to the media
• Keep informed about PETA's work and media coverage
• Keep informed about local and national news stories and track those that are relevant to PETA's campaigns
• Perform any other duties assigned by the supervisor

Requirements

• Degree in a related field or equivalent experience working in a professional environment
• Minimum of two years of professional working experience in public relations or the media industry
• Willingness and ability to be on call and service rush news releases during weekend and evening hours
• Demonstrated thorough knowledge of animal rights issues and campaigns
• Proven ability to deal with a variety of people in a professional manner
• Demonstrated ability to work on multiple projects simultaneously
• Proven ability to take initiative and follow-through
• Demonstrated ability to make sound judgments and work independently
• Proven exceptional written and verbal communication skills
• Proven excellent organizational skills