Media Relations Coordinator

Responsibilities

• Support media relations activities for assigned clinical departments, including coordination of communications, web updates, and stakeholder communications related to external reputation efforts.
• Work with media team members to ensure search terms for various media monitoring tools, such as Muck Rack, are up to date.
• Develop and update various assets that can assist with media coverage of NYU Langone, such as an experts directory, media kits and b-roll and photo libraries.
• Develop and maintain curated media distribution lists to support media outreach and pitching efforts
• Independently coordinate and manage assigned reactive media inquiries and media engagements, including preparation of clinical experts and coordination of onsite media activities.
• Coordinate and support with press conferences, reporter meet and greets, media roundtables, and other CMGCA events as needed.
• Assist with the daily media report and various coverage reports on key stories, folding in broadcast, social, etc.
• Support the media teams vodcast promotion.
• Develop briefing documents, talking points, presentations, and other communications materials to support media engagements and ensure consistent messaging.
• Document key discussion points, action items, and communications priorities from team and stakeholder meetings.

Requirements

• Minimum of 3+ years of public and media relations experience
• Excellent writer, editor, and verbal communicator
• Good understanding of media relations and the media landscape in the US
• Comfortable with digital content channels, including but not limited to social media
• Strong PPT or Keynote user; good working knowledge of online collaboration tools
• Ability to make decisions quickly within high pressure situations and react quickly and appropriately to unexpected media coverage
• Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally
• Bachelor's degree in Communications, Public Relations, or related field (e.g., Journalism or Marketing), or an equivalent combination of education and experience.

Preferred

• Demonstrate a strong, innate sense of which stories will resonate with the public and earned media and how to effectively frame them to ensure the best coverage.
• Manage multiple tasks at once, effectively prioritizing, making sound recommendations, and escalating as appropriate.
• New York-specific media relations experience
• Working knowledge of promoting clinical programs
• Experience executing public and media relations programs, both proactive and reactive
• Experience with building and managing press and media relationships
• Experience with database building
• Bilingualism is an asset (Spanish/English)

Benefits

• NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents. The benefits and wellness package is designed to allow you to focus on what truly matters. Join us and experience the extensive resources and services designed to enhance your overall quality of life for you and your family.