Media Relations Analytics Coordinator

Responsibilities

• The Media Relations Analytics Coordinator (MRAC) will support the Media Relations team’s analytics and reporting efforts by maintaining outreach metrics, organic media hits and strategic audience performance metrics.
• The MRAC assists in preparing highlight reports on Media Relations performance and trends.
• The MRAC manages the Media Relations core analytics tools, including homegrown applications, as well as third-party software such as Muck Rack.
• Using these tools, the MRAC tracks daily media mentions, distributes the daily “Morning Scan,”of notable media coverage, compiles weekly and annual metrics reports, and performs routine data cleaning and maintenance to ensure accuracy and integrity of the team’s analytics.

Requirements

• Bachelor’s degree in Communications, Public Relations, Marketing, Data Analytics, or a related field and 2 to 4 years of work experience in journalism, communications, marketing, or data analytics.
• Excellent written and verbal communication, interpersonal, organizational, and customer service skills.
• Strong organizational skills and sharp attention to detail when working with quantitative data and written content.
• Proficiency with Microsoft Excel and/or Google Sheets.
• Familiarity with, and/or eagerness to learn public relations and media monitoring tools like Muck Rack, Cision, Meltwater, and/or Google Analytics.
• Experience with, or strong interest in, using generative AI tools to analyze datasets, identify trends in media relations activities and improve reporting and data-cleaning workflows.
• Understanding of, and interest in, rapidly evolving news media landscape, especially top-tier outlets that regularly cover higher education and academic research.
• Experience in project coordination, planning and execution of all forms of communication

Benefits

• - Cornell receives national recognition as an award-winning workplace for our health, wellbeing, and sustainability.
• - Our benefits programs include comprehensive health care options, generous retirement contributions, access to wellness programs, and employee discounts with local and national retail brands. We invite you to follow this link to get more information about our benefits: Understand Your Benefits | Working at Cornell .
• - Our leave provisions include health and personal leave, three weeks of vacation and 13 holidays: Martin Luther King, Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving and the day after, and an end of the year winter break from December 25-January 1. To offer greater flexibility for observing faiths and traditions we also offer two additional floating holidays. Learn more about our generous leave provisions: Holiday and Accrued Time Off | Working at Cornell .
• - Cornell's impressive educational benefits include tuition-free Extramural Study and Employee Degree Program, tuition aid for external education, and Cornell Children's Tuition Assistance Program. Learn more about our extensive educational benefits: Education Benefits | Working at Cornell .
• - Follow this link to learn more about the Total Rewards of Working at Cornell: Total Rewards | Working at Cornell .