Responsibilities

• Lead Media Strategy & Engagement: Develop and execute innovative media engagement strategies across national/consumer, regional/local, and trade outlets.
• Leverage your deep Rolodex of beauty and lifestyle media contacts to secure high-impact coverage.
• Craft High-Impact Brand Stories: Write, edit, and distribute top-tier press releases with compelling narratives that elevate the Oliveda brand.
• Upload and manage press materials to ensure maximum visibility and reach.
• Manage Press Outreach & Relationships: Build and maintain strong relationships with journalists, editors, and industry influencers. Conduct proactive outreach, follow-ups, and story pitching to secure interviews and press opportunities. Coordinate press coverage to enhance brand awareness and editorial presence.
• Lead Paid Media & Ad Buying: Develop and execute ad-buying strategies in top-tier print and digital media to maximize brand reach and messaging.
• Plan & Execute PR Events: Organize and manage press events, brand activations, and media roundtables. Ensure each touchpoint communicates Oliveda’s mission and premium positioning.
• Internal Communication & Support: Assist with internal communications, including newsletters and company-wide updates. Support cross-functional communication initiatives as needed.
• Monitor & Report: Track media coverage, compile press clippings, and provide insights to internal leadership.
• Cross-Functional Collaboration: Work closely with the VP of Marketing & Communication to align PR initiatives with company-wide strategies and brand objectives.

Requirements

• 5+ years of beauty PR experience , preferably within clean, luxury, or high-growth brands.
• Proven track record of writing and distributing press releases as a top-tier storyteller .
• Strong, established relationships with top-tier journalists, editors, and beauty/lifestyle media.
• A powerful Rolodex of media contacts in beauty, wellness, and lifestyle.
• Experience managing paid print and online ad buying in leading media outlets.
• Demonstrated ability to plan, manage, and execute press events and activations .
• Experience with influencer outreach and brand gifting .
• Excellent verbal and written communication skills with meticulous attention to detail.
• Highly organized, self-motivated, and able to juggle shifting tasks in a fast-paced environment.
• Ability to work independently and collaboratively within cross-functional teams.

Preferred

• Experience managing paid print and online ad buying in leading media outlets.
• Experience with influencer outreach and brand gifting .
• A creative, solutions-oriented mindset with a passion for purpose-driven brands.

Benefits

• Medical, Dental, Vision, Life & Health Insurance, plus 401(k)