Responsibilities

• Support the media planning and buying process across integrated planning, broadcast, shopper/e-comm, programmatic/ad ops, paid social, and paid search
• Assist with media research, competitive audits, audience insights, and industry trend reporting
• Help prepare planning materials, media flowcharts, budget pacing updates, and internal documentation
• Engage with the media community by organizing and participating in vendor meetings and learning sessions
• Learn media measurement and optimization by supporting performance analysis and insights development in collaboration with media and analytics teams
• Support paid social campaign planning and execution across platforms such as Meta, LinkedIn, TikTok, Pinterest, Snapchat, and X (Twitter)
• Assist with building and updating campaigns, ad sets, and ads under the guidance of paid social team members
• Help with audience research, creative rotation tracking, A/B testing support, and QA checks
• Monitor budget pacing and campaign performance to flag trends or issues for the team
• Assist in compiling paid social performance reports and extracting key insights

Requirements

• A strong desire to learn about media planning, paid social, and paid search
• Curiosity and enthusiasm for the advertising and digital media landscape
• Strong verbal and written communication skills
• Excellent attention to detail and appreciation for financial accuracy
• Analytical mindset with an interest in understanding performance data
• An inquisitive, collaborative team player who is comfortable asking questions
• Ability to manage multiple tasks and deadlines in a fast-paced environment