Media Planner at Zimmerman Advertising | Fort Lauderdale, FL

Zimmerman Advertising

Media Planner

Fort Lauderdale, FL (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive traditional media planning and buying for national campaigns, leading a team and coordinating with Buying and Account Service.

Own the development and execution of traditional media campaigns across TV, radio, print, and OOH.
Must-have: 4+ years of media planning experience with strong knowledge of Nielsen, Scarborough, and TNS.
Standout: Experience coordinating with Buying and client-facing presentations and added-value reporting.

Job Description

Responsibilities

Oversee assigned Assistant(s) and/or Jr(s). in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following;
Work as part of a media planning and buying group, applying media solutions to overall client objectives
Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan
train assistant level employees
As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service
Organize, implement and control the day-to-day media planning development process including coordination among assistants.
Plan traditional media campaign strategy in tandem with interactive media team
Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons), other industry research and clients’ historical media activity reports to develop media plans
Complete assigned areas of the annual media plan(s) in their entirety
Coordinate projects and media requests with Account Service and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisor(s)

Requirements

Bachelor’s degree in business, marketing, advertising or related field
4+ years media planning experience as a Media Planner
Demonstrated presentation and writing skills
Understanding and knowledge of all relevant media properties including Broadcast, Online, OOH, Print
MS Office: Internet Explorer, Excel, Word and PowerPoint
Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons
Experience in working with retail clients is highly desirable
Experience directly managing a staff of one or more is highly desirable
Full-service agency experience preferred, but not required

Preferred

Experience in working with retail clients is highly desirable
Experience directly managing a staff of one or more is highly desirable
Full-service agency experience preferred, but not required

Zimmerman Advertising

2.8 Glassdoor

Welcome to the machine. The retail growth machine. Zimmerman Advertising, an Omnicom Group company, is the leading integrated retail agency in the country. Zimmerman’s clients represent some of the most prominent retail brands in the country, including McDonald's, Planet Fitness, Yuengling, Holland America, Seabourn, AutoNation, Five Below, KAY Jewelers, La-Z-Boy, Tire Kingdom, Urban Air, and more! Zimmerman provides the following marketing services: strategic planning, analytics, market research, creative development, LSM, production, media planning and buying, direct response, digital/interactive and results analysis. Headquartered in South Florida, the agency has a national network. For information on the agency, visit http://www.zadv.com.

Founded in 1984

Fort Lauderdale, FL, US

616 employees (258 in marketing)

www.zadv.com

36% recommend to a friend

20% CEO approval