Media Planner, Paid Social

New York, USA (Hybrid)

$61K/yr – $94K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid social execution across major platforms and manage cross-project budgets, reporting, and QA oversight for offshore teams.

  • Must-have: 2-4 years of hands-on paid social experience across multiple platforms
  • Standout: ownership of budgets and QA oversight of offshore associates
  • Across META, TikTok, Snapchat, Pinterest, Reddit, and emerging platforms

Job Description

Responsibilities

  • Plan and oversee the execution of paid social media plans across META (Facebook and Instagram), TikTok, Snapchat, Pinterest, Reddit, and new and emerging platforms as applicable
  • Develop, optimize, and maintain paid social campaigns for assigned client, including the coordination of assets, budget management, and reporting
  • Maintain and optimize client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
  • Contribute to strategy development across primary social partners, maintaining relationships and bringing new ideas to the table
  • Analyze and report on data on a daily, weekly, monthly, ad-hoc basis; overseeing offshore Associates from a QA perspective

Requirements

  • 2-4 years of hands-on-keyboard paid social experience across multiple platforms
  • Knowledge of major and emerging social channels, and a true passion for the social media marketing space
  • Strong familiarity with 3rd-party tracking vendors and integrating with social platforms
  • Process-oriented; if you're all about organization and optimizing process, this role is for you!
  • Excellent written and verbal communication skills with the ability to present information clearly
  • Collaborative team player, with the ability to work independently as well
  • Ability to multitask and thrive in a fast paced, dynamic environment

Benefits

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances
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Razorfish

3.9 Glassdoor

Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. Our diverse teams of strategists, creative thinkers, experience builders, and technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America.

Founded in 1995
New York, NY, US
1.8K employees (823 in marketing)
73% recommend to a friend
73% CEO approval

Traffic Signals

Monthly Visitors
24.6K
Traffic Source Mix
Search
44.8%
Direct
46.9%
Referral
5.2%
Social
1.7%
Paid
1.2%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
471 (22% of company)
Median Career Experience
13 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
24

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