- New partner prospecting: Owns research, review, and vetting process of all net new partnership opportunities, with support from Inventory partnerships where it makes sense. - The role of Media Planner will be responsible for the planning of all media for existing clients in addition to research, development, and presentation of media plans. - Collaborates with internal sales and account management teams to present media plans to clients. - Meets with media representatives and analyzes proposals and packages. - Provides new and profitable ideas to grow clients’ business. - Gathers, organizes and presents competitive research and spend data. - Maintains effective relationships with clients and vendors/partners. - Develops custom media strategies based on the client/audience behaviors and preferences. - Utilize key performance indicators to measure and optimize campaign performance - Understand the optimal media mix to achieve the client goals, selecting the right channels based on the client brief and budgets. - Proficient in analyzing market research and audience data to inform media strategies. - Applies strategic thinking to identify and define target audiences for effective targeting. - Stays ahead of industry trends and incorporates innovative approaches into media strategies. - Analysis of the competitor market/landscape to identify opportunities & threats. - Independently prioritizes tasks and briefs based on importance, urgency, and impact to the business. - Collaborates effectively with creative, account management, trading, and analytics teams. - Leads integrated planning sessions to align media strategies with overall campaign goals. - Builds and maintains strong client relationships through effective communications. - Guides clients on media strategy decisions and provides insightful recommendations. - Provides leadership and guidance to junior members or the pod / team. Coordinate team efforts to ensure cohesive execution of media plans.