Media Planner at Major League Baseball | New York City, NY | $70K/yr – $73K/yr

Major League Baseball

Media Planner

New York City, NY (On-site)

$70K/yr – $73K/yrMid Level1+ years expFull time

Posted 1 month ago

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Job Summary

Own the pre sales and rate strategy for agency and client RFPs, turning complex briefs into winning media plans and negotiated pricing.

Responsibility: establish and optimize media plans, pricing, and inventory allocation across multiple systems to maximize revenue and ensure accuracy.
Responsibility: analyze planning data and market trends to inform decisions and surface emerging opportunities for the team.

Job Description

Responsibilities

Work closely with the sales team to create responses to Request for Proposal (RFP) requests. Provide accurate placement recommendations and rates that address the challenges outlined in the RFP
Answer questions from Strategic Planning, Sales, and clients/agencies throughout the pre-sales process. Assist with proposal revisions and rate negotiations to ensure client satisfaction
Collaborate with internal stakeholders to establish rates for new products. Manage yield and optimize the sell-through of all advertising solutions
Analyze traffic and rating trends during the planning phase to inform decision-making and enhance campaign effectiveness
Stay current with industry trends and report changes to the team. Provide insights and recommendations on emerging media opportunities and innovations
Create accurate, creative, and strategic media plans that align with client expectations and maximize revenue. Deliver plans in a timely manner
Reconcile data between different systems to ensure accuracy and consistency
Work with ad tech and finance teams to optimize Adbook administrative items and enter media plans with the most optimal allocation of inventory
Proactively build strategic proposals in Broadway and adjust house mixes to meet client objectives and revenue goals

Requirements

1+ year working in digital advertising/adtech experience
Strong analytical skills with the ability to analyze data and identify trends
Experience working in order management systems, such as Adbook, Broadway, Operative or Wide Orbit
Working knowledge of Excel
Experience working in Salesforce or other CRM
Detail-oriented with strong organizational skills
Ability to meet tight deadlines and manage multiple deadlines at once
Proactive and positive attitude

Preferred

Experience working in the sports and entertainment industry

Benefits

Competitive Benefits Package
Company 401K Contribution
Paid Time Off and Holidays
Paid Parental Leave
Access to Free Tickets to Baseball Games & MLB.TV
Discounts at MLB Store | MLBShop.com
Employee Assistance Programs (EAP)
Onsite/Online Training & Development Programs
Tuition Reimbursement
Disability Benefits (short term and long term)

Major League Baseball

Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport's larger role in society and permeating every facet of baseball's business, marketing, community relations and social responsibility endeavors. MLB currently features record levels of competitive balance, continues to expand its global reach through programming and content to fans all over the world, and registered records in games and minutes watched this season on MLB.TV. With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America's National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.

New York, New York, US

35K employees

www.mlb.com