Responsibilities

• Attend client status meetings: take notes and summarize next steps to distribute more broadly
• Build relationships and trust with internal and external teams
• Monitor client and marketing industry trades, media plan performance reporting and competitive activity to surface industry updates, performance insights and opportunities to team and clients.
• Assist manager in development of media plan scenarios
• Partner with investment teams to develop partner list, RFP details and evaluation prior to client recommendations.
• Support presentation development with research, creating check-ins throughout timeline, participating in discussion, and contributing to/prepare/write slides for client presentation decks.
• Partner with analytics team to implement measurement objectives and taxonomy.
• Support campaign implementation and execution, QA, monitoring/optimizing, and conduct insightful reporting.
• Visualize, summarize, and develop insights and implications for competitive reporting. Gathers, organizes, and presents (pending leader’s readiness assessment) competitive research and spending data.
• Utilize planning tools (i.e. Kismet, R/F, etc) to determine the optimal media mix (across all channels) and plan delivery.