Responsibilities

• Develop and lead the strategy, targeting, execution, and performance measurement of digital media campaigns for both political and commercial clients
• Manage and optimize large-scale paid media campaigns across display, video, OTT/CTV, and search channels using a variety of ad tech platforms and ad servers like The Trade Desk, StackAdapt, DCM, Google, Meta, etc.
• Oversee full-funnel campaign tracking and conduct A/B testing to optimize performance
• Analyze campaign performance through data from ad platforms, internal insights, and reporting and measurement tools
• Stay up to date with evolving digital media trends, tools, and technologies by developing and nurturing strategic partnerships with media vendors
• Communicate clearly and effectively through well-crafted writing, presentations, and attention to detail
• Collaborate closely with the Media team to ensure accurate campaign execution, including UTM tagging and naming conventions

Requirements

• Hands-on experience with ad servers, DSPs, and social buying platforms such as DCM, The Trade Desk, StackAdapt, etc.
• Third-party reporting and measurement tools experience
• Proven experience managing multiple complex digital campaigns with varied KPIs across multiple platforms
• Experience managing client accounts and relationships
• Strong ability to assess, prioritize, and manage workload efficiently
• Adaptable and comfortable handling evolving responsibilities and last-minute changes
• Communicate clearly and effectively through well-crafted writing, presentations, and exceptional attention to detail

Preferred

• Background in developing digital media strategies for political, advocacy, or issue-based campaigns
• Experience building cross-platform dashboards that incorporate data from various ad tech platforms
• Ability to translate measurement findings into clear, strategic media optimizations
• Familiarity with brand lift, search lift, and audience impact studies, and how to apply them to digital campaigns
• Deep understanding of limitations and nuances in measurement across walled gardens (e.g. Meta and Google)
• Experience with ad ops workflows including trafficking, QA, tagging, and troubleshooting delivery issues across DSPs and social platforms

Benefits

• Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.
• Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.