Media Planner

New York, USA (Hybrid)

$65K/yr – $75K/yrMid Level2+ years expFull time

Posted 5 months ago

Job Summary

Drive holistic media planning and client partnership as a Planner, turning audience insights into strategic recommendations.

  • Own the end-to-end planning process and client communications
  • Must-have: 2+ years of experience in media planning at an ad agency
  • Standout: Mentors junior staff and champions cross-agency collaboration

Job Description

Responsibilities

  • The Planner maintains and grows a foundational knowledge of both online and offline media channels
  • Collaborates with Investment, Redbox (Analytics) and Strategy team members to ensure actionable audience insights are incorporated into strategic recommendation
  • Manages weekly status calls and serves as the main point of contact with clients
  • Manages client budgets and upkeep of flowcharts to maintain holistic media plan accuracy
  • Monitors the pulse on changing media and client trends
  • Develops holistic, strategic media plans in partnership with Supervisors and Directors
  • Understands target audience behaviors & drivers and works with Investment team to translate those qualities into actionable segments
  • Understands media metrics beyond the brilliant basics, including layers of quality, effectiveness, etc.
  • Develops strategic media POVs for clients
  • Mentors Assistant Planner; provides ongoing feedback and reviews to guide growth.

Requirements

  • Bachelor’s Degree
  • 2+ years of experience in media planning at an ad agency
  • Ability to juggle multiple client projects and responsibilities and meet deadlines
  • Attention to detail and organizational skills while working in a fast-paced environment
  • Strong written and verbal communication skills
  • Excellent analytical and math skills
  • Capable of working independently and managing projects from start to finish
  • Proficiency in Microsoft Office Suite, especially Excel is a must requirement.
  • Experience with managing and mentoring junior team members
  • Experience with tools such as Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI

    Benefits

    • Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
    • Open/Flexible PTO with US & UK specific policies
    • Sponsored healthcare options and agency-wide physical & mental health support
    • 401k with company match (USA), and generous Pension (UK)
    • Paid sabbatical at significant milestone anniversaries
    • Generous paid parental leave policy
    • Life milestone recognition & support
    • The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
    Crossmedia Inc logo

    Crossmedia Inc

    3.9 Glassdoor

    Welcome to Crossmedia, a global, independent and minority-owned, full-funnel agency committed to doing media the right way for the last 25 years. Rooted in TRUST, REASON, and the Pursuit of HAPPINESS, we are committed to acting without bias and backed by the strictest transparency standards, making decisions grounded in data and common sense, and leading with strategies that deliver employee, client, and customer satisfaction. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget, and we do it in an honest way.Our culture is also pretty great. We invest in every colleague’s professional and personal wellbeing and growth, with XM groups like XMEquity365, XMFit, XMReads, and more! Of course, we also have our famous Burgerday every month, along with regular wellness workshops and educational sessions—part of the reason Crossmedia has been named to Ad Age’s Best Places to Work list the past six years in a row!Crossmedia is headquartered in New York and has hubs across the U.S., London, Germany and Toronto.

    Founded in 2000
    New York, New York, USA
    316 employees (94 in marketing)
    71% recommend to a friend
    89% CEO approval

    Salaries

    Posted range

    $65K/yr – $75K/yr

    Taken straight from the job posting.

    See all Crossmedia Inc salaries

    Marketing Team

    Marketing Team Size
    94 (30% of company)
    Marketing Roles Posted (Last 30 Days)
    1

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    Traffic Source Mix
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    Paid
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    Headcount Trend

    Current headcount: ~316

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    Media Planner

    Crossmedia Inc · New York, USA · Hybrid