Media Planner

New York City, NY (Hybrid)

$63K/yr – $75K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own media planning execution with a strong emphasis on audience-driven strategy, cross‑agency collaboration, and mentor-mentee development.

Media mix and flighting: shape reach and frequency decisions using channel roles and objective alignment.
Audience translation: work with Investment, Analytics, and Strategy to turn insights into actionable segments and plans.

Job Description

Responsibilities

The Planner maintains and grows a foundational knowledge of both online and offline media channels
Collaborates with Investment, Redbox (Analytics) and Strategy team members to ensure actionable audience insights are incorporated into strategic recommendation
Manages weekly status calls and serves as the main point of contact with clients
Manages client budgets and upkeep of flowcharts to maintain holistic media plan accuracy
Monitors the pulse on changing media and client trends
Collaborates on tactical presentations with the Investment team, assuring a clear story and approach which is built around the strategic presentation
Masters tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI and questions data and usage rigorously
The first ‘gatekeeper’ and reviewer for Assistant’s work
Articulates a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy, etc.
Fully comprehends client business objectives and the role media is meant to play in accomplishing them

CROSSMEDIA

3.9 Glassdoor

Welcome to Crossmedia, a global, independent and minority-owned, full-funnel agency committed to doing media the right way for the last 25 years. Rooted in TRUST, REASON, and the Pursuit of HAPPINESS, we are committed to acting without bias and backed by the strictest transparency standards, making decisions grounded in data and common sense, and leading with strategies that deliver employee, client, and customer satisfaction. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget, and we do it in an honest way.Our culture is also pretty great. We invest in every colleague’s professional and personal wellbeing and growth, with XM groups like XMEquity365, XMFit, XMReads, and more! Of course, we also have our famous Burgerday every month, along with regular wellness workshops and educational sessions—part of the reason Crossmedia has been named to Ad Age’s Best Places to Work list the past six years in a row!Crossmedia is headquartered in New York and has hubs across the U.S., London, Germany and Toronto.

Founded in 2000

New York, New York, USA

321 employees (103 in marketing)

crossmedia.com

71% recommend to a friend

89% CEO approval