Media Planner

New York City, NY (Hybrid)

$63K/yr – $75K/yrMid Level3+ years exp

Posted 2 weeks ago

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Job Summary

Own cross-channel media planning and client storytelling; translate audience insights into strategic recommendations; steward budgets, timelines, and vendor partnerships.

Platform and audience strategy: turn data into actionable segments with the Investment team.
Planning and governance: build holistic media plans, craft the flighting strategy, and run weekly client touchpoints.
Delivery and quality: review junior work, ensure high standards, and drive cross-agency integration.

Job Description

Responsibilities

We're hiring a cross-channel Media Planner to manage day-to-day planning responsibilities.
The Planner leans into the strategic media plan development and is responsible for being able to speak to the holistic plan narrative, including tactical details and campaign performance.
A successful Planner is resourceful, organized, and energetic throughout the planning process.
A strong communicator [both oral and written], they are comfortable in a fast-paced industry and handling multiple projects.
Reliable, ethical & operates in the best interest of Crossmedia & clients
The Planner maintains and grows a foundational knowledge of both online and offline media channels
Collaborates with Investment, Redbox (Analytics) and Strategy team members to ensure actionable audience insights are incorporated into strategic recommendation
Manages weekly status calls and serves as the main point of contact with clients
Manages client budgets and upkeep of flowcharts to maintain holistic media plan accuracy
Monitors the pulse on changing media and client trends

Crossmedia

3.9 Glassdoor

Welcome to Crossmedia, a global, independent and minority-owned, full-funnel agency committed to doing media the right way for the last 25 years. Rooted in TRUST, REASON, and the Pursuit of HAPPINESS, we are committed to acting without bias and backed by the strictest transparency standards, making decisions grounded in data and common sense, and leading with strategies that deliver employee, client, and customer satisfaction. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget, and we do it in an honest way.Our culture is also pretty great. We invest in every colleague’s professional and personal wellbeing and growth, with XM groups like XMEquity365, XMFit, XMReads, and more! Of course, we also have our famous Burgerday every month, along with regular wellness workshops and educational sessions—part of the reason Crossmedia has been named to Ad Age’s Best Places to Work list the past six years in a row!Crossmedia is headquartered in New York and has hubs across the U.S., London, Germany and Toronto.

Founded in 2000

New York, New York, USA

321 employees (103 in marketing)

crossmedia.com

71% recommend to a friend

89% CEO approval