Responsibilities - Develop and lead interactive media campaigns including CPM, CPC, CPL, and numerous retargeting media placements - Strategize and execute paid social campaigns across multiple platforms, ex: Facebook, Instagram, LinkedIn and TikTok, TripAdvisor, Pinterest - Rich media and online video placements - Execute Programmatic and Direct to Publisher deals / vendors – display, video, and mobile - - Lead campaign activation across all of the above mediums - Own vendor relationships inclusive of generating IOs, sending RFPs, collecting reporting and ongoing campaign management - Partner with account service, creative teams, and external media vendors to determine what specific needs are for interactive advertising - Optimize the campaigns with media vendors ongoing - Collaborate with creative teams to ensure creative specifications of the negotiated plan are satisfied - Proactively share relevant information about trends in interactive media to the planning group, agency stakeholders, and clients - Lead media campaign monitoring with daily, weekly, and monthly campaign performance optimizations. - Lead the preparation of monthly and quarterly business reviews reflecting on the prior month/quarter’s successes, insights, and recommendations for upcoming period - Lead multiple projects simultaneously and work in a fast-paced environment while maintaining a positive attitude and collaborative spirit - Maintain a deep understanding of how advertising, landing pages, and conversion rate optimization work together - Stay on top of emerging trends in order to continuously recommend new ideas/concepts/tactics and formulate innovative strategic plans - Define, document, and implement processes to adapt to evolving digital landscape and ensure the agency stays ahead of the curve - Willingness to learn and utilize all available AI tools to improve individual, and team efficiencies