Overall Objective

The Media Planner, Automotive plans, negotiates, and executes digital media campaigns. This position will have the responsibility to participate in the day-to-day planning and analysis while maintaining strong relationships with media vendors, Automotive clients, and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses.

Responsibilities

• Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to the overall Automotive client media plan. Plan digital media campaign strategy in tandem with the traditional media team
• Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Video, Mobile Display, Online Gaming
• Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
• As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing, and controlling the day-to-day media planning development process, including coordination among assistants
• Oversee and train assistant-level employees for the support-level work they perform and help guide their overall growth and development
• As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to Automotive clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly
• Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis and site traffic and demographic concentrations
• Manage client media billing approval and invoice reconciliations

Qualifications

• Bachelor’s degree in business, marketing, advertising, or related field
• 2+ years media planning experience; Media and/or Agency Industry; Digital and Traditional, TV, Cable, Radio, Digital experience is highly preferred
• Demonstrated presentation and writing skills
• Experience negotiating with and managing digital vendors
• Experience evaluating and recommending strategy and placements for digital campaigns
• Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
• Experience in retail, client-facing operations is highly desirable
• Full-service agency experience preferred
• Working knowledge of ad servers
• Must have experience supporting Automotive clients