Media Planner at Allied Global Marketing | New York, USA | $60K/yr – $65K/yr

Allied Global Marketing

Media Planner

New York, USA (Remote)

$60K/yr – $65K/yrMid Level2+ years expInternship

Posted 6 months ago

Job Summary

Drive media strategy and client-facing execution for an entertainment-focused digital media role.

Own strategy development and client communications across campaigns.
Must-have: At least 2+ years in digital media planning/buying and experience with Meta, Google, TikTok, or Snapchat ads.
Standout: Experience in entertainment advertising and leading cross-team strategy discussions.

Job Description

Responsibilities

Participate in strategy development and align with senior team members.
Create media plan, handle updates based on internal and client feedback.
Present/Send media plan to client and/or support senior team member presenting plan as needed.
Negotiate with media vendors.
Oversee and work with associate on campaign set-up and optimizations.
Review campaign performance, suggest, make optimizations.
Work with associate to review reporting, help identify insights – If identified, help flush out to discover the “why” and “what’s next”.
Lead on client communication.
Review campaign/platform set up and budget to ensure correct set up.
Actualize media plan based on campaign end or monthly Adazzle actuals.

Requirements

At least 2+ years of digital media strategy, planning, and buying experience
A solid time as a digital-focused associate/assistant learning the ins and outs of direct buy, paid social, paid search, and/or programmatic campaigns
Must have experience working within Meta Ads, Google Ads, Tiktok Ads, Snapchat Ads, etc.
Please highlight any experience you have with the entertainment business

Benefits

medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO
10 company paid holidays

Allied Global Marketing

In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.

Founded in 1986

Los Angeles, California, USA

715 employees (259 in marketing)

www.alliedglobalmarketing.com