Media Planner

Los Angeles, CA (Remote)

$65K/yr – $70K/yrMid Level3+ years expSalaried Ft

Posted 3 months ago

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Job Summary

Drive media planning, programmatic buying, and client reporting for assigned campaigns.

  • Must-have: 3+ years in media planning and buying with programmatic exposure.
  • Standout: Experience with Meta, Google, and DSP platforms plus strong reporting skills.

Job Description

Responsibilities

  • Lead media planning for assigned programs, including strategy development and ongoing optimizations.
  • Manage communication with media partners and oversee all insertion order (IO) processes.
  • Develop and maintain media plans, ensuring timely updates and adjustments.
  • Oversee QA for campaign setups and ensure accurate implementation.
  • Review weekly reporting and compile actionable insights for internal and client review.
  • Monitor campaign pacing across multiple markets; identify performance concerns and recommend in-flight adjustments.
  • Handle billing reconciliation for all assigned programs using internal tracking systems.
  • Participate in client calls, providing performance updates and strategic recommendations.
  • Manage third-party partnerships, including trafficking and ongoing communication.
  • Lead reporting and insights for campaigns, including audience trends and optimization recommendations.
  • Collaborate on reporting across all channels with internal team members.

Requirements

  • 3+ years of experience in media planning and buying, with a strong focus on programmatic advertising .
  • Hands-on experience working with programmatic vendors, DSPs, and ad tech platforms .
  • Experience working in Meta Ads, Google Ads, DCM, TikTok ads, LinkedIn, etc. and other paid social ad platforms.
  • Strong understanding of digital media channels, audience targeting, and optimization strategies.
  • Proficiency in campaign pacing, reporting, and billing reconciliation.
  • Advanced Excel skills and familiarity with analytics tools.
  • Excellent communication and organizational skills; ability to manage multiple projects simultaneously.
  • Detail-oriented with a proactive approach to problem-solving.

Benefits

  • medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO
  • 10 company paid holidays
Allied Global Marketing logo

Allied Global Marketing

In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.

Founded in 1986
Los Angeles, California, USA
715 employees (259 in marketing)

Traffic Signals

Monthly Visitors
7.7K
Traffic Source Mix
Search
37.2%
Direct
51.7%
Referral
5.7%
Social
4.1%
Paid
1.3%

Headcount Trend

Current headcount: ~715

Marketing Team

Marketing Team Size
215 (30% of company)
Median Career Experience
7 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Corporate Round, 7 years ago

Funding History

  • Apr 2019
    Corporate Round

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