Media Planner

Boston, MA (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the hands-on media planning and trafficking workflow, turning briefs into channel-ready campaigns with strong vendor and budget guardrails.

  • Media Planning & Optimization: translate briefs into plans, monitor pacing, and drive performance-based refinements.
  • Cross-Functional Collaboration: work with analytics, creative, account, and project teams to amplify media impact.
  • Execution & Reporting: produce trafficking docs, QA checks, and compelling story-led presentations for stakeholders.

Job Description

Responsibilities

  • Support development of media plans aligned to client objectives and media briefs
  • Conduct channel, audience, and competitive research
  • Review and evaluate vendor proposals
  • Assist with budget allocation and media mix planning
  • Build Insertion Orders within Advantage
  • Translate media plans into trafficking documentation
  • Execute QA across platforms and internal documentation prior to launch
  • Monitor pacing and support optimizations based on performance
  • Contribute to presentation development and storytelling
  • Support development of integrated media ideas across channels

Requirements

  • Bachelor's degree in Advertising, Marketing, Communications, Media, or related field
  • 1+ year of media planning and buying experience in an agency or brand environment
  • Hands-on digital trafficking experience
  • Experience building campaigns in Facebook Ads Manager
  • Experience with Excel and/or Google Sheets
  • Strong attention to detail and organizational skills
  • Clear verbal and written communication skills

Preferred

  • Experience with Google Campaign Manager
  • Experience creating UTM parameters and supporting tagging processes
  • Strong quantitative and problem-solving skills
  • Familiarity with Microsoft Office and/or Google Workspace

Benefits

  • Join a vibrant team that values creativity, innovation, and making a positive impact.
  • Work with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Financial Services, Restaurants, Retail, Food & Beverage, Higher Education, Economic Development and Clean Energy/Sustainability.
  • Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work.
  • Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact.
  • Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world.
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Allen & Gerritsen

A&G is a fiercely independent advertising agency, founded in 1985 and headquartered in Boston & Philadelphia — the two cities where independence was born. We bring together Advertising, Media, Public Relations, Design and CX under one roof, working alongside ambitious marketing leaders to drive dramatic growth through dramatic shifts in how brands show up. For the past 40 years, we've been dedicated to helping brands be Unignorable.

Founded in 1985
Boston, Massachusetts, USA
133 employees (44 in marketing)