Media Monitoring & Analytics Associate

Baltimore County, MD (Hybrid)

$63K/yr – $111K/yrMid Level2+ years expFull time

Posted 7 days ago

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Job Summary

Own global social listening and media monitoring across owned, earned and paid channels; summarize insights and produce regular reports and dashboards to inform communications strategy.

Lead issue spotting and sentiment analysis across media channels.
Drive cross-functional insights and measurement of impact.

Job Description

Responsibilities

Global Social Listening: monitor owned and paid social media for brand mentions, comments, direct messages, etc. (including but not limited to social media, YouTube, Glassdoor, news outlets, blogs and other digital mediums). Monitor brands, leaders' and social media accounts for unusual activities.
Monitor global earned media for brand mentions, financial performance, rankings, etc. (news outlets, blogs, online forums, and traditional media sources such as broadcast tv and audio). Monitor and track all coverage (including but not limited to press releases, interviews and feature stories) for both McCormick and the competitive and peer landscape.
Summarize findings and generate reports on key issues, audience sentiments, volume of conversation, etc. Report out on key monthly, quarterly and yearly scorecard metrics across media channels. Analyze and aggregate insights from data for future communications. Measure impact of communication activities and report back to stakeholders on key learnings.
Utilize social listening platforms to proactively track and identify the latest global issues and trends related to the food and CPG industry. Assess impact of socioeconomic events and platform trends.
Build, maintain and update search queries and dashboards using Boolean operators and key words related to McCormick. Determine dashboard refresh cycle requirements and SOPs for monitoring.

Requirements

BA/BS degree in Marketing/Communications, Digital Media, Public Relations, or related field
2 years previous experience with media monitoring tools and setting up dashboards.
Expert in setting up and maintaining Boolean Queries.
Excellent analytical, communication and organization skills. Proficiency with MS Excel, Power Point & Word.
Demonstrated ability to multitask effectively and meet competing deadlines.
Must maintain high level of attention to detail and desire to improve the status quo.
Knowledge of technical activities and procedures to perform duties.
Understands how duties contribute to the work of the team.
Exercises discretion regarding data points and method of evaluation.
Decision making, self confidence, effective communication, and collaboration.

Preferred

BA in Marketing, Communications, Data Analytics or related (preferred)
Experience using Brandwatch, Cision and Tableau is a plus.

McCormick & Company

McCormick & Company, Incorporated (NYSE: MKC) is a global leader in flavor and one of the most respected and familiar names in the industry. In business for over 130 years, McCormick manufactures, markets, and distributes spices, seasoning mixes, condiments, and other flavorful products to the entire food industry—retail outlets, food manufacturers, and foodservice businesses. McCormick creates flavors for a wide range of applications, such as beverages, snacks, dairy, bakery/confectionary, savory, performance nutrition, and health. The McCormick name represents a trusted source of flavor in millions of kitchens around the globe—in homes and in restaurants. Partnerships with farmers and suppliers around the world allow us to provide great-tasting, quality spices with year-over-year consistency that you can trust.Our herbs and spices come from 80 different countries, while our brands reach consumers in more than 150 countries and territories. Our passion for quality is matched only by our commitment to an innovative and energetic company culture. At McCormick, we believe in respect, recognition, inclusion, and collaboration, based on the highest ethical values for our employees.McCormick is a team of 13,000 employees located around the world—and we’re growing. If you have a passion for flavor—and you’re ready to take a journey—come have a seat at our table.

Hunt Valley, Maryland, USA

8.3K employees (664 in marketing)

www.mccormickcorporation.com