Responsibilities

• Own paid acquisition performance across channels and audience segments. You are accountable for delivering efficient, scalable customer acquisition and improving the relationship between spend and revenue over time. You identify and act on performance issues quickly.
• Determine how budget is allocated across channels based on performance. Continuously evaluate where to scale, where to optimize, and where to reduce or stop spend. Make clear tradeoffs between scale and efficiency and act decisively.
• Define and run structured tests across targeting, creative, bidding, and landing experiences. Ensure testing is disciplined, measurable, and directly informs future investment decisions.
• Identify and validate new channels and opportunities. Validate rigorously before committing budget at scale. Balance expansion with maintaining efficiency in core channels, reducing reliance on any single platform over time.
• Work closely with Creative and Product to improve performance. Translate media insights into clear direction on creative, messaging, and landing page optimization.
• Ensure performance is accurately measured and clearly communicated. Translate data into decisions, highlight tradeoffs, and provide clear recommendations on where to invest.
• Manage and develop the Performance Marketing Manager, delegating execution while maintaining full ownership of performance, strategy, and outcomes.