Responsibilities

• Sharpen and evolve our audience-first media solutions (traditional and digital) to serve and stay ahead of client challenges and business needs – planning, measurement strategy and enablement, buying, optimization and reporting
• Lead a team of planners and buyers to deliver integrated media plans that drive business outcomes for clients, and personally lead connection planning for select clients
• Speak the language of senior clients and their investors – articulating Haberman recommendations and then communicating results in ways that project and clarify brand, financial and sales outcomes – not just media metrics
• Collaborate across Haberman owned and earned teams to ensure paid is coordinated for the greatest investment returns with owned and earned efforts
• Enhance the Haberman way of audience planning and engagement to uniquely provide our creative teams better strategic and executional direction, resulting in better returns on client investments
• Evolve the Haberman Ad Tech stack and our data and measurement partnerships – managing the people, process and technology investments to create a truly superior offering for Haberman clients
• Partner with our AI investment arm to build and execute against the innovation roadmap
• Foster a culture where anything is possible and team members are teaching / learning / doing with and for each other to deliver remarkable ideas for unique client challenges across the fully integrated team of media, creative, influencer & PR
• Make Haberman a place where technology innovators and media partners want to partner to evolve the art and science of storytelling
• Become a public face at events and author of points of view to attract new talent and clients

Requirements

• 12+ years of experience, ideally in both agency and client environments
• A go-to set of planning and execution principles you’ve seen work over time, even as the external media landscape constantly shifts
• The ability to put the principles into action with agency teams and clients to generate highly effective paid media investments – cutting through the clutter of noise, options, acronyms and chaos in the landscape.
• An inspirational and focused leadership approach to developing and managing a diverse team of talent
• A track record of learning-through-doing to fill in the unknowns that your principles and playbook don’t answer, and to create new winning plays
• Depth in digital marketing and understanding of the video landscape, with at least the last 5 years direct experience with search, social and programmatic media for brand building and e-commerce / online conversion-type goals
• Comfort in both performance and broader awareness-generating media, and a track record of finding the right mix to generate client sales / brand building results
• Inherent knowledge of CPM’s and planning cost / delivery tradeoffs in all major media
• Biddable media hands-on experience, and ideally current or past certifications in at least one major platform; deep understanding of how biddable media works, how to select and evaluate audiences, how to set and achieve goals, and the common challenges in achieving investment return thresholds for clients
• Familiarity with media plans for brands of very different sizes and categories; CPG category expertise rooted in principles of media sufficiency is essential, and financial services and public health/wellness are preferred

Preferred

• Our mission speaks to you: To tell the stories of pioneers making a difference in the world.
• “Whatever it takes” is just how you roll. That’s how Haberman gets world-changing results for our clients.
• You’re curious.
• You’re a natural born, career-honed, supernaturally blessed, idea weaving communicator.
• You’re brave. You will walk out with a rock and a sling. You will face the blank canvas. Grinning.
• You’re OK with being vulnerable. You’re OK asking for help. You’re willing to trust a team member.
• You either never had an ego or you had it surgically removed. Collaboration is as natural as breathing.
• You assume positive intentions. Gotta problem? No prob. Get past it. Address it in 48 hours, if not sooner.

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid vacation, holidays, and sick time
• Life and disability insurance
• Professional development opportunities
• Bonus eligibility
• Employee Assistance Program (where applicable)