Responsibilities

• Build, launch, and manage paid media campaigns across platforms including Meta, TikTok, Reddit, LinkedIn, Google Ads, and programmatic DSPs.
• Assist with audience development, campaign setup, trafficking, budget allocation, tracking implementation, and quality assurance.
• Upload, organize, and maintain creative assets, tracking URLs, campaign documentation, and platform configurations.
• Monitor campaign delivery and performance to identify pacing concerns, technical issues, and optimization opportunities.
• Prepare weekly, monthly, and campaign-end performance reports across multiple advertising platforms.
• Analyze campaign data to identify trends, insights, and opportunities for performance improvement.
• Learn to interpret campaign performance data and communicate results, insights, and recommendations to internal teams and clients.
• Support media planning efforts by maintaining client-facing media plans, budgets, campaign specifications, and project timelines.
• Manage campaign budgets and pacing to ensure alignment with approved media plans and client objectives.
• Develop and maintain strong relationships with media partners, assist with media negotiations, vendor communication, and placement execution across digital, social, and traditional media channels.

Requirements

• Associate\'s or Bachelor\'s degree in Marketing, Advertising, Communications, Business, or a related field.
• Excellent verbal and written communication skills.
• Strong organizational skills with exceptional attention to detail and accuracy.
• Strong analytical, troubleshooting, and problem-solving abilities.
• Ability to manage multiple projects simultaneously while maintaining deadlines and quality standards.
• Effective time management skills with the ability to prioritize work in a fast-paced environment.
• Software Experience Required: Microsoft Excel, PowerPoint, Teams, etc.

Preferred

• Experience with digital advertising platforms, analytics tools, or traditional media buying is preferred but not required.
• Proficiency in Microsoft Excel, Google Sheets, and presentation software is preferred.