Responsibilities

• Develop, curate, and manage engaging content for social media channels, websites, email campaigns, and other digital platforms.
• Coordinate and schedule social media posts using tools like Hootsuite or Buffer to ensure consistent brand messaging.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback; respond proactively to foster community engagement.
• Design eye-catching graphics and visuals using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to support campaigns and branding initiatives.
• Optimize content for SEO by conducting keyword research and implementing best practices to improve search engine rankings.
• Manage social media advertising campaigns on platforms such as Facebook Advertising to boost reach and engagement.
• Analyze web analytics and social media metrics with Google Analytics and web analytics tools to measure campaign performance and inform future strategies.
• Collaborate with public relations teams to craft press releases, manage relationships with media outlets, and enhance brand reputation.
• Support e-commerce initiatives by creating product visuals, promotional videos, and engaging descriptions that drive online sales.
• Maintain consistent branding across all digital assets while ensuring proofreading accuracy for all published content.