Responsibilities

• Plan, build, and scale Meta ad campaigns for hyper-local orthodontic and dental practice markets
• Own audience strategy including geo-targeting, lookalikes, retargeting, and exclusion logic
• Monitor performance daily, optimize toward cost-per-lead and conversion targets, and report findings clearly
• Coordinate with our CRM and intake workflows to close the loop from ad click to booked consultation
• Work with internal design team for creatives

Requirements

• Proven track record running Meta campaigns specifically for local service businesses or healthcare practices
• Agency background preferred. You know how to juggle multiple accounts, document your work, and communicate results to non-technical clients
• Strong command of Meta Ads Manager, campaign structure best practices for local lead generation
• Data-driven decision maker who can read dashboards and translate numbers into clear next steps
• Self-directed and reliable. You operate without hand-holding and flag issues before they become problems

Nice To Have

• Experience running lead gen campaigns for orthodontics, dentistry, or other healthcare verticals
• Familiarity with CRMs for lead tracking and attribution
• Experience with landing page optimization and form conversion testing

Benefits

• Direct access to founders.
• Fast feedback loops, clear decisions, no bureaucracy
• A product that actually works, backed by real patient data from live practices