Responsibilities

• Oversee and execute hands-on, self-service campaign management for Walmart Connect onsite media.
• Implement campaign setup including audience, campaign and ad group creation.
• Manage and optimize campaigns inflight including adjustments to campaigns and ad groups for delivery and performance.
• Monitor budget pacing and implement reallocations between ad groups and campaigns.
• Regularly monitor WMC performance dashboards to understand performance and inform optimizations and strategic recommendations.
• Partner with analytics and data teams to facilitate consolidated campaign reporting.
• Liaise with WMC team to facilitate smooth transition of onsite display from MS to SS as well as on an ongoing, consultative basis.
• Lead troubleshooting and platform-related issue resolution, staying current with platform updates, beta opportunities, and best practices across major retail media networks.
• Establish clear performance expectations and best practices for self-service campaign management, ensuring the team is leveraging automation, bid strategies, and audience targeting effectively.
• Foster a collaborative team culture, encouraging knowledge sharing, process efficiencies, and innovation.

Requirements

• 5+ years of experience in digital media, with at least 3 years of hands-on experience managing retail media campaigns.
• Expertise in WMC Audiences including behavioral and advanced targeting, customer attributes and shopping journey.
• Hands-on experience with self-service WMC display media buying.
• Proven track record of cross-channel media expertise, including search, programmatic, and display.
• Strong understanding of bid strategies, audience segmentation, and attribution models within retail media networks.
• Strong ability to translate data insights into strategic recommendations for optimizations and media mix improvements.
• Strong client communication and presentation skills, with the ability to simplify complex media strategies for non-technical stakeholders.
• Highly organized, proactive, and comfortable in a fast-paced, performance-driven environment.
• Ability to manage multiple campaigns and team workflows effectively while maintaining a strategic growth mindset.
• Bachelor’s degree in Marketing, Advertising, Business, or a related field.