Media Buyer, Political Cycle

District of Columbia, USA (Hybrid)

$65K/yr – $85K/yrMid Level3+ years expContract

Posted 2 weeks ago

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Job Summary

Own media buying and audience targeting for political campaigns, turning strategy into multi-channel execution and cost-effective placements.

  • Media Strategy & Ownership: Plan and align buys with KPIs, audiences, and competitive insights.
  • Negotiation & Execution: Secure rates, placements, trafficking, and ensure LUR compliance.
  • Team & Tools: Coordinate multi-client workstreams and leverage AI tools to accelerate daily tasks.

Job Description

Responsibilities

  • Plan, negotiate, and execute media buys across multiple platforms for political campaigns.
  • Manage or support multiple client accounts in collaboration with internal teams.
  • Identify target audiences and determine optimal media platforms.
  • Develops strategic media plans aligned with campaign objectives and KPIs.
  • Conducts competitive political media analysis and monitors opponent spending.
  • Negotiates media rates and placements to ensure cost-effective buys; and/or ensures candidate campaigns are utilizing LUR.
  • Coordinates trafficking and delivery of media assets.
  • Oversees multiple projects and deadlines simultaneously.
  • Provides guidance and mentorship to junior media buyers.
  • Takes initiative to learn about internal AI tools (Copilot, Omni AI) and utilize them for daily tasks.

Requirements

  • Bachelor’s degree and specialized training or on-the-job training.
  • 3 -6 years of experience in advertising or sales.
  • Strong interpersonal and negotiating skills.
  • Proven ability to manage multiple priorities in a deadline-driven environment.
  • Experience in Strata Freewheel is not required but considered a plus.

Preferred

  • Experience using LUR for campaigns.

Benefits

  • Benefits eligible
  • Hybrid work schedule with at least three days in office presence
GMMB logo

GMMB

We’re bold. We’re brave. We’re unstoppable.GMMB is an agency on a mission: to cause the effect. We come from diverse backgrounds—political campaigns, nonprofits, creative agencies and the media—but the one thing we all have in common is our drive to create real, meaningful change. Whether we’re focused on getting kids healthier, improving schools, advancing laws or electing progressive leaders, we’re not in this business to sell products. We’re here to spread ideas that will transform our world into a better, kinder, fairer place. Since 1983, our agency has tackled a broad range of issues, including environmental protection, community service, education and health reform. We’ve helped elect presidents at home and abroad, fought for stricter regulations on tobacco and drunk driving, and united children in foster care with their forever families. And we’ve built an impressive client base that shares our passion for doing work that matters.Creating real and lasting change in the world: It’s what we do. Are you with us?

Founded in 1983
Washington, District of Columbia, USA
231 employees (66 in marketing)

Traffic Signals

Monthly Visitors
7.6K
Traffic Source Mix
Search
29.6%
Direct
54.6%
Referral
5.3%
Social
9.4%
Paid
1%

Headcount Trend

Current headcount: ~231

Marketing Team

Marketing Team Size
45 (19% of company)
Marketing Roles Posted (Last 30 Days)
2