Media Buyer & Lead Generation Manager

Santa Ana, CA (On-site)

$60K/yr – $90K/yrMid LevelFull time

Posted 8 hrs ago

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Job Summary

Own the end-to-end paid media program for mortgage lead generation, from strategy and buy decisions to optimization and compliance, while coordinating with vendors and sales to maximize CPL/ROI.

Plan and launch campaigns across Google, Facebook/Meta, and other channels
Negotiate vendor terms and manage budgets and lead quality

Job Description

Responsibilities

Plan, launch, and manage paid media campaigns (Google, Facebook/Meta, and other digital channels) to generate mortgage leads
Source, evaluate, and purchase leads through third-party providers and vendors
Negotiate pricing, terms, and exclusivity with lead providers and vendor partners
Track cost-per-lead, conversion rate, and ROI across all channels and vendors; reallocate spend to top performers
Manage the daily/monthly media and lead-buying budget
Build and maintain relationships with vendor account reps and media partners
Monitor lead quality and work with sales/loan officer teams to close the feedback loop
Ensure all campaigns and lead sources comply with TCPA, mortgage advertising regulations, and company policy
Report on campaign and vendor performance to leadership

Requirements

Experience in media buying and/or lead generation, ideally in mortgage, financial services, or another regulated/high-compliance industry
Hands-on experience purchasing leads through third-party providers and negotiating vendor terms
Familiarity with digital ad platforms (Google Ads, Meta Ads Manager, etc.)
Strong analytical skills; comfortable working with CPL, ROI, and conversion data
Budget management experience
Understanding of TCPA and mortgage marketing compliance a plus
Excellent negotiation and vendor management skills

E Mortgage Capital, Inc. NMLS# 1416824

At E Mortgage Capital, we believe a mortgage isn't just a transaction—it's a life-changing milestone. We lead with purpose, not pressure, living our philosophy that "Mortgages are what we do, not who we are." As trusted mortgage professionals, we firmly believe that Brokers Are Better, offering more options, competitive rates, and genuine advocacy for our clients. Our commitment is simple: to make the mortgage process easier, build lasting relationships, and help you move forward with confidence. NMLS #1416824 DRE #01986350. Equal Housing Opportunity.https://www.sml.texas.gov/

Founded in 2011

Irvine, California, USA

728 employees

EMortgageCapital.com