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RhealthNYC

Media Buyer (Google & Meta Ads) – Healthcare Patient Acquisition

New York City, NY (Remote)

$50K/yr – $60K/yrMid Level2+ years expFull time

Posted 1 day ago

Job Summary

Own and optimize paid lead-gen campaigns across Google, Meta, and YouTube while building and refining landing pages, intake flows, and tracking. Lead the weekly testing loop, deliver concise performance reports, and collaborate with the intake team to convert more leads into bookings.

Job Description

Responsibilities

  • Run Google Search (your main channel), Meta and YouTube campaigns: setup, bidding, budgets and scaling
  • Build landing pages and intake forms that collect insurance details with clear consent and connect to our insurance verification
  • Set up tracking that shows which ads produce verified, booked patients, without sending health or insurance details to Google or Meta
  • Test new ads, keywords, offers and landing pages every week, and cut what doesn't work
  • Send a short weekly report: spend, cost per verified lead, booking rate and show rate
  • Work with our intake team to respond to leads faster and book more of them

Requirements

  • 2+ years running paid ads for lead generation
  • Strong Google Search skills: keywords, negatives, match types and conversion-based bidding
  • Experience with Meta lead ads (instant forms)
  • Comfort with call tracking, a CRM and GA4
  • An understanding of why patient health information must stay out of ad pixels and platforms
  • Willingness to complete HIPAA training and sign a confidentiality agreement

Preferred

  • Healthcare, telehealth or health insurance ad experience
  • Experience with Meta's restrictions on health advertisers
  • Landing page builders (Unbounce, Webflow, Instapage)
  • Spanish-language campaigns

Benefits

  • Fully remote with flexible hours
  • Quarterly bonus based on results
  • Direct line to the owner and fast decisions
  • You build the system and get credit for what it produces

Salaries

Posted range

$50K/yr – $60K/yr

Taken straight from the job posting.

Media Buying median pay in the United States

$80K/yr

Most pay falls between $66K and $104K. Based on 128 salaries.

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