Responsibilities

• Support the day-to-day execution, tracking, and optimization across above-the-line media channels (Linear TV, OTT/CTV, OOH, Direct Mail)
• Work cross-functionally with Brand Marketing, Analytics & Media Ops on campaign development and implementation
• Liaison between internal stakeholders and media agencies managing day-to-day needs and deliverables
• Generate inputs and insights for reporting based on performance, competitive (SOV), creative and spend analysis
• Assist with building media plans to meet KPIs across multiple tactics, establishing and exceeding benchmarks, identifying opportunities for improvement and optimization
• Make thoughtful recommendations to key stakeholders to improve overall channel/campaign performance and inform future planning
• Enhance internal processes for media campaign management, including creative strategies and briefs to drive greater awareness
• Support budgeting, invoicing, reconciliations, and partner authorizations
• Oversee campaign and channel budgets, including weekly and monthly pacing, forecasts, and reconciliations
• Partner with internal finance and analytics teams to ensure accurate spend reporting, accruals, and budget accountability across platforms