Responsibilities

• The Media & Analytics Marketing Lead is responsible for shaping how customer-led marketing strategy, media investment, and insights support Ralph Lauren’s Wholesale channel commercial objectives while strengthening brand positioning and awareness as a luxury player.
• This role serves as a strategic customer intelligence partner to wholesale accounts, ensuring marketing decisions are grounded in customer behavior, audience opportunity, and lifecycle growth.
• Reporting into the Wholesale Marketing organization, the role ensures marketing plans, investments, and performance learning align to seasonal strategies, account priorities, and brand standards, driving both near-term sell-through and long-term brand equity.
• Lead marketing planning and investment frameworks that balance commercial priorities, customer opportunity, and brand-building objectives.
• Translate seasonal strategies and account plans into customer-led channel approaches that reinforce luxury positioning and drive profitable growth.
• Develop account-specific customer strategies informed by audience insights, lifecycle stage, and channel behavior.
• Partner with Sales and Marketing teams to define customer-centric goals, KPIs, and growth strategies by wholesale account.
• Oversee media strategy, planning, and buying in support of wholesale marketing plans and brand objectives.
• Manage relationships with retail media networks, ensuring programs elevate brand presence and execution quality within partner environments.
• Own end-to-end digital marketing investment management, including budget allocation, pacing, forecasting, and optimization.